PPC.
Moving Forward With Microsites
Running a paid listing campaign but feel maybe your existing site doesn’t work well to convert? Rather than redo the entire thing, consider creating a new microsite to…
New Report: Search Engine Disclosure of Advertising
How search engines disclosed paid advertising was quite the popular topic a couple of years ago when the Federal Trade Commission issued…
Overture Considering Flat Rate Pricing
I’ve written before that we’ll see a move away from bidding on keywords in favor of paying for leads, regardless of the…
Tier Two Alternatives for Search Marketing Campaigns
Google and Overture dominate the paid search marketplace, but there are hundreds of other PPC networks that offer compelling alternatives to the…
Local Search will Fuel Paid Search Market
An interesting paradox: Despite the fact that many early paid search advertisers were small businesses, there hasn’t been a big shift in…
FindWhat Will Drop Gambling Ads
A Clickz article reports that FindWhat will soon stop showing gambling ads for IP addresses that they determine come from the United…
Search Ads Used By More Than “New Breed” Advertisers
According to Dan Gillmor of the San Jose Mercury News, Google and other search companies are tapping into a new breed of…
Goodman on Clickfraud
There is an increasing amount of attention being given to clickfraud these days. Danny linked to a couple of articles in his…
Google Advertising Forecasts Obtained by the SF Chronicle
Verne Kopytoff at the San Francisco Chronicle has once again gotten access to some internal Google documents. These dccs show that the…
Another Push For Candidates To Buy Search; Dean On Yahoo
Via John Battelle, Google for President from Slate is another take on the idea that political candidates should be making use of…
Clickfraud: Whose Problem, FTC, Search Engines Or Advertisers?
Adam Penenberg takes the US Federal Trade Commission to task for not doing more to prevent clickfraud in his Wired commentary, Click…
Fathom Keyword Price Index Provides Bid Benchmark
Search marketing firm Fathom Online has assembled a Keyword Price Index to show average bid prices for various industries. The index looks…
Online Advertising Will Stay a National Medium
Kevin Newcomb writes, “JupiterResearch reports that despite heavy investments in online classifieds and local search, online advertising will remain a national ad…
FindWhat To Carry Verizon SuperPages Paid Listings
Local paid listings from Verizon’s SuperPages program are now to be distributed though FindWhat’s distribution network. More details from the FindWhat press…
New DoubleClick Search White Paper: Stats But Not Clarity
DoubleClick, in conjunction with its Performics subsidiary, has released a new Search Campaign Considerations white paper (link is to PDF file). Based…
Search Ad Pricing and Current Events
Bambi Francisco takes a look at the relationship between current events (for example, the recent Vioxx recall) can drive keyword advertising in:…
Candidates Missing Out On Search Ads
From Business 2.0, an interesting article saying that political campaigns are failing to consider search in their marketing mix: Political Campaigns Are…
New Tool Blocks Paid Search Engine Listings
I wonder what Google, Yahoo and others will have to say about a new version Super AdBlocker that removes paid listings from…
AOL Testing Listings from Classifieds on Search Results Pages
AuctionBytes reports about a new AOL advertising project. >From the article, “[AOL] appears to be in stealth mode with another ecommerce-related service…
Tips On Budgeting For Paid Search
How can anyone budget for paid search, when there are so many things that seem unpredictable. It can’t be done. Well, Kevin…
Click-Fraud Worsening
New Attacks and Defenses In Click-Fraud War Source: Datamation Brian Livingstone provides an overivew of the click-fraud problem and how some advertisers…
Take On Overture Canada, From A Canadian Search Marketer
The planned Overture Canada has Canadian Andrew Goodman pleased. Now his clients who just want to target Canada won’t have to pick…
Overture Expanding To Brazil, Canada, China
Overture’s sent news that beginning the fourth quarter of this year, it will expand services to cover Brazil, Canada and China (with…
Search Spending Continues To Rise — But Contextual Is Lumped In
In the second quarter of this year, paid search advertising was nearly $1 billion — a 29 percent rise from the same…
Comment: The big brand battles to come
Comment: The big brand battles to come Source: Netimperative, Sep. 10, 2004 Kate Burns, head of advertising for Google in the UK,…
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