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Paid search and performance media: strategy, platform updates, and getting more from every click. 1,866 articles
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Comment: The big brand battles to come
Comment: The big brand battles to come Source: Netimperative, Sep. 10, 2004 Kate Burns, head of advertising for Google in the UK, offers a couple of comments on…
PPC
Comment: The big brand battles to come
Comment: The big brand battles to come Source: Netimperative, Sep. 10, 2004 Kate Burns, head of advertising for Google in the UK,…
PPC
Overture Going To Default Broad Matching
Within the next few weeks, Overture will make a major switch to matching terms on a broad basis, rather than the traditional…
PPC
Ad Agencies Slowly Embrace Search Engine Marketing
As the cottage industry of search engine marketing continues to mature into a legitimate form of brand and conversion marketing, traditional ad…
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