52
articles
2009–2015
on Search Engine Watch
Industry
most covered
Author

Michael Bonfils

2015

Industry

Yandex: Playing the Cards to Win

Working on improving its advertising opportunities and product offerings, Yandex will be a necessity if Google is ultimately forced out…

13 Aug 2015

Mobile

Why Baidu’s International Mobile Strategy Will Change Everything

Outpacing Google in terms of mobile revenue and partnering with big names like Mercedes-Benz and Nokia, Baidu is on track…

18 Jun 2015

Industry

Will Yandex Penalizing Paid Links Affect Other Search Engines’ Ranking Factors?

The move by the Russian search engine to penalize paid links may be a smart one, but will it have…

23 Apr 2015

2014

Mobile

What Does Apple’s iAd Global Expansion Mean for Search Marketers?

As paid search moves toward mobile, search marketers need to hone their ad buying skills and diversify their spend.

11 Nov 2014

Analytics

Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

A look at a ClickZ Live San Francisco session that explored how businesses can optimize search and digital marketing with…

15 Aug 2014

Local

5 Takeaways From the World Cup for Global Search Marketers

How to identify your goals ahead of time by setting clear objectives to drive traffic to your site, gain brand…

17 Jul 2014

Industry

Yandex’s Sibir Reverse Image Search Technology is Pure Awesome

Yandex has developed an amazing service with Sibir, its content-based image retrieval. It has raised the bar for reverse image…

19 Jun 2014

Local

Nuances of Spanish Language Search Marketing

This post will help you understand the nuances of Spanish language search marketing and what you can do to help…

24 Apr 2014

Development

Schema & International SEO – Everything You Need to Know

Schema markup is proving to be extremely important in the SEO industry. Here's some top advice and suggestions to reap…

27 Mar 2014

PPC

Yandex & Google: A Big Change for Russia’s Display Ad Market

Google's DoubleClick and Yandex's advertising network are powered by real-time-bidding technology publishers and advertisers will be able to maximize their…

27 Feb 2014

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