PPC.
Google Conversion Optimizer: The Best-Kept Secret in PPC?
Google quietly added Conversion Optimizer to every advertiser's AdWords account a few months ago. In a nutshell, it regulates keyword-level bids, promising to deliver as many conversions as…
PPC Landing Pages: Surprising Examples
It's time to kick off the New Year by looking at examples of good and bad combinations of PPC ads and their…
Search Ad Quality Score 101, Part 1
It's been about two years since Google and Yahoo implemented their quality score algorithms. Instead of giving the top ad spot to…
PPC Landing Pages: PPC Visitors Have ADD
The first and most important objective of the landing page is to convince the visitor that they've come to the right place.…
AdGooroo Report Shows Times Not So Tough for Search
The economic downturn may not be affecting search advertising, according to the latest Mid-Quarter Search Engine Update from AdGooroo. The report shows…
Is the Bad Economy Bringing Branding Back?
So, here at SES Chicago, I keep hearing about a marketing practice I thought was dead – BRANDING. After all, aren’t conversions,…
PPC Landing Pages: The End of the Line — Or the Beginning?
Amateur PPC advertisers ignore the importance of landing pages entirely. Sophisticated advertisers know that PPC landing page design and testing is at…
More from the Mailbag: Quality Score Mysteries and Great PPC Learning Resources
David digs into the reader mailbag to discuss Google's quality score issues, and some good beginner resources for learning PPC advertising.
Looking for Holiday PPC Tips?
There were lowered expectations for the 2008 Holiday shopping season before the bottom dropped out of the economy, but now it’s even…
The Good, the Bad and the Ugly: Click-Through and Conversion Rates
What's a good click-through rate? What's a good conversion rate? That's not an easy question to generalize on, but there are some…
The Account Quality Score: Money Pit for the Uninformed
In Google AdWords, an ad's Quality Score calculation is based on how well the account's campaigns have performed over time, especially in…
JP Morgan Lowers Search Ad Growth Estimates
JP Morgan Internet analyst Imran Khan is lowering projections for search ad spend for 2008 and 2009. The forecast for 2008 growth…
Those Mysterious Quality Scores: Fundamentally Simple
The quality scoring system used for search engine ads is based on a complex group and series of calculations that take into…
Click Fraud Declines Slightly in Q2 2008
Click Forensics has released click fraud data for the third quarter of 2008. Overall, click fraud declined slightly. And by slightly, I…
Measuring a Text Ad’s Effectiveness
Testing and improving ad copy is essential to optimizing overall PPC campaign performance. Improving ad text leads to better CTR and quality…
Reading the Tea Leaves: Interpreting Keyword Reports
Once enough data has accumulated, it's important to run reports and take action based on the data. But what do all those…
Judging PPC Performance: Focus on Conversions, Part 2
Should you delete or pause under-performing keywords - or simply adjust their bid prices? The answer will vary by advertiser, but one…
Economic Depression 2.0
Using some past economic low times as historical guides, what can the online world expect in the coming months? One likely outcome…
Judging PPC Performance: Focus on Conversions
Knowing how and when to make decisions about your PPC campaign's keyword and ad performance can make or break your campaign. Just…
PPC Bidding Strategies: Prudence vs. Aggressiveness
When it comes to PPC bids, should you start low and build up? Or start high and come down? As with many…
Show Me the Money: Bidding for Profitability
How much should you bid? How do you know if your PPC campaign is working? Setting ad group bid prices at the…
Killer PPC Ads: The Final Word
These simple guidelines will pave the way to pay-per-click nirvana: double-digit click-through-rates.
Tightly-Themed Ad Groups: The PPC Pro Advantage
Small, tight ad groups are the key to getting double-digit click-through rates. See exactly how the pros break down long keyword lists…
Dynamic Keyword Insertion: Friend or Foe?
Dynamic Keyword Insertion (DKI) can sometimes help improve ad campaign results. But you'd be surprised how often it's a bad move. Indiscriminate…
Google to Update Content Network as Part of DoubleClick Integration
Google has announced new features that are coming to the Content Network. They said the new features are part of the integration…
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