PPC.
Google Shopping Holiday Update for Merchants
In the last two weeks Google has added updates to their new paid Google Shopping program to further improve the search experience.…
Competitive Intelligence: A Gift Waiting to be Opened
To gain an edge this holiday season and better compete for consumers’ hard-earned dollars, you need to monitor your competitor’s keywords, paid…
3 Ways To Calculate PPC ROI
You want to know if you’re making money on PPC, but what is the best method to calculate the return on your…
How to Niche Your PPC Ads
What do you do if you’re in a market in which all the ads are saying more or less the same thing?…
Testing Google’s Recommended Display Ramp-Up Strategy
Launching a new Google Display Network campaign and looking for a bang rather than a whimper? Google suggests you try launching with…
Invest in This, Not That: A Competitive PPC Analysis Solution for the Holidays
New products are hitting the shelves every day for the holiday rush, but it remains to be seen if they are going…
3 Ninja PPC Techniques to Help Retailers Get Ready for Cyber Monday
E-tail marketing is extremely complex and competitive. Margins are low, products are mostly standardized, and competitors are very aggressive. However, all hope…
Google Display Network Campaigns: Most Common Mistakes Search Marketers Make
The days of writing off the GDN or approaching it with a search mentality are long over. Search-only marketers need to evolve,…
4 Tips to Create Paid Search Support for Promotions & Public Relations
To boost promotions with a paid search campaigns, it’s important to have ad copy that supports the promotion and PR; purchase promotion…
How the ‘Digital Endcap’ Can Help Improve Online Retailers’ Bottom Lines
Seeking more dollars this holiday season? Meet the Digital Endcap – a display ad for a manufacturer that appears on a retailer’s…