PPC.
6 AdWords Enhancements Offer More Insights, Efficiency
Google has recently upgraded tools in AdWords to drive efficiency and give access to incremental insights for your data. Here are a…
Microsoft Launches Bing Ads Sweepstakes & Funny Internet Explorer Video
SMBs have the chance to win up to $3,000 in Bing Ads credits. There are also two second prizes of $1,000 in…
The 5-Step Plan to PPC Prioritization for Maximum Profits
These essential tips and this quick Excel exercise will help you choose which strategies to focus on to continually improve the success…
A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement
Too frequently, PPC managers associate bid strength with quality score or create loose and even mythological relationships. The truth: quality score is…
Master Google AdWords in 3 Steps With the 80/20 Rule
When you focus on direct marketing rather than brand advertising, permission rather than interruption marketing, and exact rather than broad keywords, you…
Top 10 Ways to Stretch Your Advertising Dollars
With the holiday shopping season roaring ahead, you'll be looking to get the most bang out of your marketing buck. From spending…
6 Super Time-Saving Tips to AdWords PPC Management
It’s the busiest time of year. Somewhere in between scoring online deals and 2013 planning, the AdWords account is screaming for attention.…
Mega-Huge Summary of New Google & Bing Paid Search Features in 2012
It’s been an action-packed year for paid search advertisers. You may have been feeling a bit overwhelmed with all the new features…
Branded vs. Non-Branded SEM
Whether a company should bid on their own brand name to fortify their search position is a subject of fierce debate. Here…
Google Shopping Holiday Update for Merchants
In the last two weeks Google has added updates to their new paid Google Shopping program to further improve the search experience.…