PPC.
Testing For Click Fraud Rates
Marketing Experiments decided to test how much click fraud Google might detect through an experiment (free registration required). Findings? An individual just clicking over and over on your…
Google Targeted With Second Class Action Suit On Click Fraud
Google sued over "click fraud" in Web ads from Reuters brings news that Click Defense has filed a lawsuit against Google involving…
ET Don’t Go Home, Go To A Targeted Landing Page!
The Simple Pay Per Click Change That Could Earn You More from Jennifer Laycock is a plea to marketers that if you…
Tips On Capturing The Search Tail Via Paid Listings
I wrote about the long search tail of queries earlier. In Use PPC to Capture the Search Curve Tail from Kevin Lee…
Tips On Improving Landing Pages
11 Ways to Improve Landing Pages at Digital Web looks at simple things to consider to ensure that when people land at…
Report Suggests Paid Search Disclosure Could Be Better
Last week, I participated in a panel at the Trust or Consequence: How Failure to Disclose Ad Relationships Threatens to Burst the…
WashingtonPost.com Says Goodbye to Google and Hello to Yahoo
In case you haven’t noticed, web search and keyword ads on the popular online news site, WashingtonPost.com (also my hometown paper) are…
Where Oh Where Will My Search Ad Show Up?
Paid Placement SEM Is Dead. Long Live Paid Placement from Kevin Lee at ClickZ looks at how while you can still buy…
New Study Reports Consumers are Suspicious of Paid Listings
New and very interesting research out of Penn St. University says that consumers have a strong bias against paid listings. “Consumers have…
Yahoo and Google Rewrite the Information Industry Playbook, Divert Ad Revenues from Newspapers
Information industry consulting firm Outsell has published a new study about how Google and Yahoo have “rewritten the information industry playbook.” Outsell…
Findory Now Offering “Personalized” Advertising
Greg Linden from Findory reports that the personalized news and weblog recommendation tool is now showing “personalized” advertising that’s not only based…
Search Spend Doubles, Sends Online Retailers 43 Percent Of Their Traffic
A new Forrester/Shop.org report finds that online retailers more than doubled their search ads spend from 2003 to 2004. Of 136 retailers…
Customize Landing Pages For Paid Search
Create New Pages for PPC Search Landing Pages from Kevin Lee at ClickZ reminds that with paid search campaigns, you can change…
Three Attorneys Launch a Click Fraud Clearinghouse
Three of the attorneys involved in the click fraud class action lawsuit that Danny blogged about last month have started a web-based…
Study On How Much Search Screen Real Estate Devoted To Paid Content
How Much of It is Real? Analysis of Paid Placement in Web Search Engine Results is a study now out that looks…
A Legal Look at Click Fraud
Click fraud has been getting a lot of press lately, and while the problem clearly exists, nobody’s really certain how serious it…
Reports from SES Toronto: Day One
If you’re interested in learning about what’s being said at SES Toronto, ace reporter Barry Schwartz (aka RustyBrick) has posted reports from…
Consumer Reports Holding Forum On Search Ad Disclosure
Trust or Consequence: How Failure to Disclose Ad Relationships Threatens to Burst the Search Bubble is the name of free one day…
2004 Online Ad Spend: Search Is Hot, But Contextual Pollution Of Figures Continues
As Gary mentioned earlier, online ad spending figures for all of 2004 were recently released by the IAB. What do they show…
Search, Local Newspapers Pulling National Newspaper Advertisers
Newspapers Find National Ads a Tough Sell is an interesting look from the New York Times on how US national advertisers are…
Portfolio Approach To SEM
Building and Managing an SEM Campaign, Portfolio Style from Kevin Lee at ClickZ looks at why you might treat the terms you’re…
You Gotta Try To Succeed With Expanding Keywords
In Accelerated Keyword and Engine Testing from ClickZ, Kevin Lee looks at why every keyword you try is a gamble, but a…
Google Is Responsive On Click Fraud — How About Some Balance, Says Goodman
The Search Advertising Story and the Quest for Balance from Andrew Goodman at Traffick has his take that on click fraud issues,…
Bristol Buys Search Ads
Google Adds Boost to Bristol from eGov monitor covers out the Bristol City County in England is generating traffic for its Askbristol…
Washington Post Looks at Click Fraud
Yes, it’s another mainstream press look at the click fraud issue. This time David Vise from the Washington Post writes, Google, Yahoo…
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