Kevin Ryan offers a few thoughts on how cost-per-action ads work over at Snap.com. Cost per action? Yes, you decide what action you want to pay for — a click or an actual
acquisition — and bid accordingly. More details from Snap here. The system rolled out at the
end of February, as covered in this press release (PDF file).
Cost Per Action Ads At Snap
More in PPC
View moreGoogle tests URL breadcrumbs for sitelinks in sponsored ads
Google is testing URL breadcrumbs beneath sitelinks in sponsored ads on mobile, the latest in a series of recent sitelink design changes.
Google AI Mode now shows sponsored ads and organic products together
Google AI Mode is now mixing sponsored ads with organic free listing products on mobile, a format previously spotted on desktop by Brodie Clark.
Bing tests Top Picks badges within Shopping ad results
Bing is testing 'Top Pick' badges with larger result boxes in Shopping ads, likely based on past user click and purchase behavior for specific search terms.