The Simple Pay Per Click Change That Could Earn You More from Jennifer Laycock is a plea to marketers
that if you buy a paid listing, send people to the very best page in your site that has information about what you’re selling, not your home page. IE, selling red shoes? Send
them to a landing page that shoes all your red shoes, not your home page that lists shoes among all the other types of clothing.
ET Don’t Go Home, Go To A Targeted Landing Page!
Want SEW higher in your Google results?Add as a preferred source
More in PPC
View moreGoogle tests new design for ads at bottom of AI Mode responses
Google is testing a new design for ads at the bottom of AI Mode responses, replacing the grey background with a white background and black border.
Google Ads PMax adds option to send users to Google Business Profile
Google Ads has added a PMax setup option that can send users to a Google-hosted Business Profile experience instead of the advertiser’s website, spotted by Thomas Eccel.
Bing tests light blue bubbles for sitelinks on desktop
Bing is testing light blue bubbles on desktop, likely for sitelinks, following a similar color change recently made to its ‘People also ask’ questions.