Three of the attorneys involved in the click fraud class action lawsuit that Danny blogged about last month have started a web-based clearinghouse that will contain information about the case and links to articles about click fraud.
The site is called LostClicks.com. Presently, the site is rather light on content but will hopefully contain more info as the case moves forward. Right now you’ll find a list of recent click fraud articles and a brief backgrounder about why the case was filed.
Google is testing a new design for ads at the bottom of AI Mode responses, replacing the grey background with a white background and black border.
Google Ads has added a PMax setup option that can send users to a Google-hosted Business Profile experience instead of the advertiser’s website, spotted by Thomas Eccel.
Bing is testing light blue bubbles on desktop, likely for sitelinks, following a similar color change recently made to its ‘People also ask’ questions.
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