In case you haven’t noticed, web search and keyword ads on the popular online news site, WashingtonPost.com (also my hometown
paper) are now powered by Yahoo.
This recent Forbes.com story points out that Yahoo "may have won" the
Washington Post business, based on information from Standard & Poor’s Equity Research. S&P tells us it spotted a switchover at the Washington Post site on Sunday, causing it
to issue the guidance.
We all know that our favorite search engines track and collect a lot of data about us in order to personalize the results - and the ads - that they serve us. But that kind of tracking might not always be welcome.
This morning, Merkle released their quarterly Direct Marketing Report, ahead of Google’s own Q2 earnings announcement and it makes for a bumper stat-filled read.
This will hopefully touch on all the various elements you might hear uttered in the same breath as paid search, taking in such puzzling acronyms as PPC, CPM, CPC and SERP.
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