PPC.
Good Clickthroughs Like Getting An Ad Discount
Brand Discounts at the Major Engines has Kevin Lee talking about a brand discount, but don’t get excited that big brands are somehow overtly getting cheaper ads. What…
IAB Report: Search Ads Account for 40% of Ad Sales During First Half of 2005
Via a thread in the Search Engine Watch Forums, news from the Interactive Advertising Bureau and PriceWaterHouseCoopers about online ad spending in…
Paid Search to Displace Online Display Ads by 2010
Paid search will garner more revenue share than online display advertistments within five years, according to a new market forecast by Jupiter…
CPA, Cost-Per-Action, As Click Fraud Solution?
Last month, Putting an End to Click Fraud at iMedia Connection had Ron Belanger pushing the idea that CPA — cost per…
Class Action Suit On Click Fraud STILL To Stay In Arkansas
Google Suit Sent Back to State Court from the Associated Press notes that a class-action lawsuit against Google, Yahoo and other search…
Sponsored Search Links Accounted for 34% of Online Ad Impressions During One Week Period
Some new numbers released today show that search sponsored links made up 34 percent, or nearly 13 billion, of online advertising impressions…
Looking At ClickTrack’s BidHero
Over at Search Engine Guide, BidHero Brings Bid Management to the Masses from Jennifer Laycock a new, low-cost bid management tool called…
When & Why You Should Buy Your Name
Beaten at Your Own Name: Buying Your Brand from Kevin Lee at ClickZ looks at why brand holders might decide it makes…
Yahoo Rapped Over Funding Spyware — Isn’t It Overdue For Source Selection To Be Allowed?
How Yahoo Funds Spyware out now by spyware researcher/activist Ben Edelman looks at how Yahoo ads run in plenty of places beyond…
Yahoo Apologizes For Ad Management Problems; Issues Case-By-Case Refunds
I wrote last week about how a weekend upgrade to Yahoo’s ad management system went awry, making things sluggish or keeping some…
Transcripts from Conference on Search Ad Disclosure Now Available
In June, Danny blogged about a panel he was on at: Trust or Consequence: How Failure to Disclose Ad Relationships Threatens to…
Yahoo’s Ad Management System Down Or Sluggish For Some, After Upgrade
More woes for Yahoo Search Marketing’s account system. Yahoo! Search On The Fritz After System Upgrade from MediaPost looks briefly at how…
Small Business Owner Says He Lost $500,000 Due to Click Fraud
Adam Penenberg’s Wired article Click Fraud Claims Drive Lawsuits, provides another example of a small business owner who says his company lost…
Yahoo Readying New Paid Listings System
Yahoo plans a new paid listings system for next year that will allow advertisers to have multiple creatives, rankings based on a…
Yahoo Expands Ambassador Program and Adds Services for Certified Affiliates
The Media Post story: Yahoo Beefs Up Training For Search Marketers, has details about the folks in Sunnyvale expanding access to its…
U.S. District Court Judge Issues Written Decision in Geico v. Google AdWords Case
Out-Law.com reports that the judge in the Geico v. Google case recently released a written version of her ruling in a case…
Providing Relevant Ads After a Search
AlmondNet, what Danny calls a “post-search” behavioral ad network launched in January. His into to the service is here. Today, Wired’s Adam…
Complaints Over Yahoo’s Direct Traffic Center
One of our SEW Forums moderators sebastian has had it with Yahoo’s Direct Traffic Center, the administrative control center for those running…
Yahoo Using Search Profile To Trigger Banner Ads Over Time
The PC World article, Yahoo Tailors Graphical Ads to Users’ Search Queries, discusses changes to Yahoo’s “Impulse” advertising program. Yahoo captures a…
New Click Fraud Calculator
How much click fraud is there? When I’m asked, my answer is honest. Who knows? We’ve had a few stats and estimates,…
Measuring Brand Value Of Search Ads
Trying to tell if your search ads have branding value? Paid Search Ads and Site-Side Brand Metrics from Kevin Lee at ClickZ…
Testing For Click Fraud Rates
Marketing Experiments decided to test how much click fraud Google might detect through an experiment (free registration required). Findings? An individual just…
Cost Per Action Ads At Snap
Kevin Ryan offers a few thoughts on how cost-per-action ads work over at Snap.com. Cost per action? Yes, you decide what action…
Google Wins Click Fraud Case Against Auctions Expert
Last year, news came out that Google was suing one of its own AdSense affiliates alleging click fraud. Google Wins $75,000 In…
Google Targeted With Second Class Action Suit On Click Fraud
Google sued over "click fraud" in Web ads from Reuters brings news that Click Defense has filed a lawsuit against Google involving…
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