Last month,
Putting an End to Click Fraud at iMedia Connection had Ron Belanger pushing
the idea that CPA — cost per action — pricing for ads might help solve click
fraud issues. Why? You’d only pay for traffic that converts. This month,
Why CPA is Not a Cure
for Click Fraud has Isaac Scarborough at iMedia delivering the counterpoint.
Actually, he sees a lot of positives but not a complete end to click fraud, plus
difficulties in moving people used to CPC to CPA.
CPA, Cost-Per-Action, As Click Fraud Solution?
Want SEW higher in your Google results?Add as a preferred source
More in PPC
View moreGoogle tests new design for ads at bottom of AI Mode responses
Google is testing a new design for ads at the bottom of AI Mode responses, replacing the grey background with a white background and black border.
Google Ads PMax adds option to send users to Google Business Profile
Google Ads has added a PMax setup option that can send users to a Google-hosted Business Profile experience instead of the advertiser’s website, spotted by Thomas Eccel.
Bing tests light blue bubbles for sitelinks on desktop
Bing is testing light blue bubbles on desktop, likely for sitelinks, following a similar color change recently made to its ‘People also ask’ questions.