Class Action Suit On Click Fraud STILL To Stay In Arkansas


Google Suit Sent Back to State Court
from the Associated Press notes that a
class-action lawsuit against Google, Yahoo and other search engines over click
fraud accusations will STILL not move to US federal court. If I understand
right, a request for this move was
denied back
in July. Now it looks like an appeal of that decision was also denied. More
about the case
here.

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