Beaten at Your Own Name: Buying Your Brand from Kevin Lee at ClickZ looks at why brand holders
might decide it makes sense to purchase their own names, ranging from blocking your competitors and affiliates to overcome "negativity problems."
When & Why You Should Buy Your Name
More in PPC
View moreMastering the PPC Challenge: A Beginner’s Guide [#CZLSF]
A recap of the "Mastering the PPC Challenge" session, presented by Diane Pease and John Gagnon at this year's ClickZ Live San Francisco conference.
PPC Bid Management: Are You Managing Bids Efficiently?
Every PPC manager should be aware of the range of features and methods for managing bids efficiently and effectively. Here is a basic breakdown of the different ways you can manage your bids and the pros and cons of each.
Ford Retains Confidence in Facebook Ads as GM Quits
Automaker tells ClickZ it will continue advertising on the social site. While General Motors may halt Facebook advertising, according to a Wall Street Journal story today, Ford has a different attitude toward paid promotions on the social site.