PPC.
Making the Case for Portfolio Based Bid Management Tools
Eric Enge has long been a fan of bid management solutions. Using Travelzoo as his example, he shows you why he prefers portfolio based bid management tools to…
Setting Campaign Goals and Metrics for Success
The first step in a paid search campaign is to establish client goals and expectations for the campaign. Listen as Tony Wright…
In the Mix: Search in the Overall Marketing Mix
Without knowing a client's plans across the full media mix, search marketers are limited when it comes to optimizing paid campaigns. But…
Search Still Leads Online Ad Spending
According to the latest Internet Advertising Revenue Report from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC), search advertising made up 40…
SEW Experts: Ego Bidding Gone Wild
In today’s Search Ads column, “Ego Bidding Gone Wild,” Tony Wright talks about the danger of ego-bidding and how to stop a…
Ego Bidding Gone Wild
What happens when the ego gets in the way of smart bidding and positive ROI? Tony Wright talks about the danger of…
Fair Isaac Click Fraud Report Spreads False Alarm
Media reports (including Search Engine Watch’s) saying Fair Isaac Corp. (FIC) reported industry-wide click fraud at 10 to 15 percent are not…
Fair Isaac Pegs Billed Click Fraud at 10-15% – IN VERY LIMITED CASES
I’ve updated this post with several clarifications. I’ve also blogged separately about how these numbers should be looked at, in Fair Isaac…
Yahoo Being Sued For Faulty Ad Platform
The Blob (aka the Overture PPC platform) has struck Yahoo again – even after they replaced it with Panama – as a…
Microsoft AdCenter: Hear My Plea
Tony Wright lets off some steam, recapping some of AdCenter's most recent failures and begs the team: stop the madness!
Is Microsoft Driving Low-Quality Traffic to its Search Ads?
Earlier this week, Microsoft updated its terms of service for adCenter, with some key changes: Microsoft may use matching criteria other than…
Google, Yahoo Respond to Click Quality Council Guidelines
Last week, the Click Quality Council issued a list of 8 Principles of Click Quality that its members feel are necessary to…
The Google World is Growing: Should Advertisers Be Scared?
Tony Wright takes a critical look at the rapid reach of Google power, and questions how growth will have long lasting impact…
DoubleClick Takes Ad Exchange on the Road
Apparently DoubleClick’s new ad exchange is a bit more than vaporware, or a pretty bow to put on the package to entice…
Click Quality Council Outlines 8 Principles of Click Quality
The Click Quality Council, an anti-click fraud group created by PPC auditing firm Click Forensics, has issued a set of eight principles…
Paid Search, Trademark Legalities and Liability — Oh My!
Tony Wright offers a fresh perspective on search advertising, and the trouble bidding on trademarked terms can bring. One lawyer, savvy in…
Google, Yahoo Speaking More Freely on Click Fraud
With many legal restrictions behind them, the search engines are enjoying their newfound freedom to share details of their click fraud-fighting efforts.
Today’s Featured Expert Columns
In case any of you missed it, we recently launched a new series of daily columns, with expert writers covering several topics…
One Disgruntled Consumer, One Effective Solution
A story that proves online reputation management isn't limited to organic search. One angry customer can make a big impact on your…
A Week in the Life of a Paid Search Marketer
See what it's really like to spend a week at a search engine marketing conference, as columnist Tony Wright walks you through…
Yahoo to Require Short Descriptions
Beginning in May, Yahoo will require advertisers to provide a short, 70-character description for all ad descriptions, while making the current 190-character…
Search Retargeting Worth a Second Look?
Want to combine some of the benefits of search marketing with display ads? Search retargeting may be just what you’re looking for,…
Desperately Seeking Stats to Prove the Value of Branded Keywords
Search advertising columnist Tony Wright discusses the value of bidding on your company's branded keywords, and testing to see if advertising on…
Judge Approves Yahoo Click Fraud Settlement
A judge has approved the proposed settlement reached nine months ago in a class action case brought against Yahoo by Checkmate Strategic…
Panama Working Better Than Expected?
After Yahoo CEO Terry Semel crowed last week about the success of Panama, a Wall Street analyst now adds to Yahoo’s merriment…
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