- 22
- articles
- 2005–2007
- on Search Engine Watch
- PPC
- most covered
Tony Wright
2007
Tips for Being a Great PPC Client
Tony Wright tells you what it takes to be a great PPC client, getting the most out of the client-agency…
The Long Tail Is Dead — Long Live the Long Tail
Search is not the well-kept secret it once was, and targeting the long tail is becoming hard to do. Tony…
Google’s Local Search Land Grab
Google wants to digitize local search information, and Tony Wright tells you how you can help.
Microsoft adCenter Could Win the Search Battle
Tony Wright thinks Microsoft adCenter can win the search wars if it can scale the audience.
PR Pros Make Great Search Marketers
Tony Wright tells you why public relations pros make the best search marketers and wants to convince more of them…
Do You Really Need to Overhaul Your Landing Pages?
As summer rolls around, many clients resort to tweaking their landing pages. Tony Wright tells you how to determine whether…
Boosting CTRs in a Search Fragmenting World
Tony Wright reports further on the fragmentation of search with reader-submitted tips and some of his own. Here's what you…
The Beginning of the Fragmentation of Search
Tony Wright ponders the evolution of search marketing from its heady first years to the competitive situation today. Can this…
Zen and the Art of Paid Search Maintenance
Discipline is the key to achieving paid search enlightenment ... aka success. Tony Wright gives you a few tips for…
Can Google Analytics Be Evil?
Tony Wright has a question for you about Google Analytics. Like most marketers, he preferred third party analytics tools due…
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