- 22
- articles
- 2005–2007
- on Search Engine Watch
- PPC
- most covered
Tony Wright
2007
The Five Characteristics of Highly Effective PPC Specialists
As anyone in the search marketing industry can tell you, talent is scarce. Tony Wright has come up with five…
Five Tips for Hiring a Paid Search Agency
Have you ever been burned from a bad experience in the management of your paid search campaigns? Or maybe you…
Setting Campaign Goals and Metrics for Success
The first step in a paid search campaign is to establish client goals and expectations for the campaign. Listen as…
Ego Bidding Gone Wild
What happens when the ego gets in the way of smart bidding and positive ROI? Tony Wright talks about the…
Microsoft AdCenter: Hear My Plea
Tony Wright lets off some steam, recapping some of AdCenter's most recent failures and begs the team: stop the madness!
The Google World is Growing: Should Advertisers Be Scared?
Tony Wright takes a critical look at the rapid reach of Google power, and questions how growth will have long…
Paid Search, Trademark Legalities and Liability — Oh My!
Tony Wright offers a fresh perspective on search advertising, and the trouble bidding on trademarked terms can bring. One lawyer,…
One Disgruntled Consumer, One Effective Solution
A story that proves online reputation management isn't limited to organic search. One angry customer can make a big impact…
A Week in the Life of a Paid Search Marketer
See what it's really like to spend a week at a search engine marketing conference, as columnist Tony Wright walks…
Desperately Seeking Stats to Prove the Value of Branded Keywords
Search advertising columnist Tony Wright discusses the value of bidding on your company's branded keywords, and testing to see if…
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