- 4
- articles
- 2007–2008
- on Search Engine Watch
- PPC
- most covered
Author
Pat Stroh
2008
PPC
Fortune Tellers and Paid Bid Management
Keyword bid management for a paid search campaign can be accomplished in different ways. Are you trusting a "fortune teller"…
2007
Industry
Is Your Paid Search Campaign Part of a Mix or a Mess?
Knowing when to raise or lower your PPC bids depends on the underlying patterns in your campaigns, which are affected…
PPC
Coordinating Search with External Media: Can Less Be More?
Many marketers assume that an external media blitz requires an increase in search bids or budgets. But can lowering your…
Industry
In the Mix: Search in the Overall Marketing Mix
Without knowing a client's plans across the full media mix, search marketers are limited when it comes to optimizing paid…