PPC.
Search and the Law: Attorney Deborah Wilcox
As part of a series looking at Internet and intellectual property law, Deborah Wilcox, co-chair of a national intellectual property litigation practice, discusses changes in attitudes toward online…
Yahoo Sponsored Listings Allowing Site Blocking
Yahoo announced it is broadening its Traffic Quality Features for its sponsored ads in an email today. Apparently you are now able…
Breaking Down Silos: Specialization With Integration
For any search marketer working with large enterprises or agencies, it's the toughest job they face. How tough? Makes changing bids on…
Branding Steers Search Beyond Direct Response
CMOs build brands. Who does Direct Response? White mice, search marketers, and Pavlov's dogs. Another myth destroyed in this week's Search Ads.
Search Marketers Stock in Trade? Not Trading Stocks.
Portfolio management no longer strikes fear into the hearts of search marketers. Find out why changing bids doesn't make the marketer.
Forbes Looks at Click Fraud – and Doesn’t Sensationalize It!
Most of the time, when a mainstream media publication writes a story about click fraud, it’s filled with sensational attempts to instill…
The Benefits Centralized SEM Management in Large Organizations
What would you need to do to convince the necessary people in your large organization that a unified, integrated approach to paid…
Everything You Assumed About Search Is About to Change
As soon as search marketing old timers think they've got search all figured out, something changes. Sometimes it's as simple as a…
SEW Experts: Everything You Assumed About Search Is About to Change
In today’s Search Ads column, “Everything You Assumed About Search Is About to Change,” Resolution Media’s Matt Spiegel ponders the constant change…
Yahoo Adds New Features To Panama
Yahoo announced new features for its paid search product and its interface, Panama, according to the Yahoo blog. Twenty ads per ad…
What People Reveal
What people reveal…depends on the venue. When you attend a family gathering, your discussion is surely different than among business colleagues. The…
Tips for Being a Great PPC Client
Tony Wright tells you what it takes to be a great PPC client, getting the most out of the client-agency relationship.
Can PPC Help Your Organic Rankings?
Often the question is asked “Do PPC listings affect your organic rankings?” or “Will Google apply bonus points to your organic rankings…
Can PPC Listings Affect Organic Rankings?
The simple answer is no. Despite this, one of the best ways to increase your organic traffic is to start an aggressive…
The Long Tail Is Dead — Long Live the Long Tail
Search is not the well-kept secret it once was, and targeting the long tail is becoming hard to do. Tony Wright has…
Google, Yahoo Launch Click Fraud Resource Centers
Google has launched a new Ad Traffic Quality Resource Center to educate AdWords advertisers about the dangers of click fraud and Google’s…
Google’s Local Search Land Grab
Google wants to digitize local search information, and Tony Wright tells you how you can help.
Microsoft adCenter Could Win the Search Battle
Tony Wright thinks Microsoft adCenter can win the search wars if it can scale the audience.
PR Pros Make Great Search Marketers
Tony Wright tells you why public relations pros make the best search marketers and wants to convince more of them to participate…
Behavioral Targeting Trots Along
For search marketers, Behavioral Targeting (BT) ads may be viewed as “that other advertising” some people try. It’s a valid perspective, as…
Click Quality Council Holds Steering Committee Meeting
Kevin Embree, of Click Forensics, headed a Click Quality Council Steering Committee meeting today. With over 20 people in attendance to this…
Yahoo Europe Beta Testing PPC Quality Score Ranking
I just received an email letting me know that Yahoo Panama is starting to beta test the Quality Score rankings in Europe.…
Do You Really Need to Overhaul Your Landing Pages?
As summer rolls around, many clients resort to tweaking their landing pages. Tony Wright tells you how to determine whether or not…
Report: Click Fraud Up to 15.8% Last Quarter
According to the latest Click Fraud Index report from Click Forensics, the overall industry average pay-per-click fraud rate rose to 15.8 percent…
Boosting CTRs in a Search Fragmenting World
Tony Wright reports further on the fragmentation of search with reader-submitted tips and some of his own. Here's what you can do…
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