PPC.
How to Strategically Analyze Your Competition’s PPC Campaigns
Analyzing your competitor's PPC ads is a great way to extract data about how their company influences conversions. It's also a way…
How to Leverage Product Inventory Feeds to Maximize PPC ROI
Retailers will always rely on the tried and true techniques like “free shipping” and “easy returns”. But those don’t take into account…
Important Timelines for AdWords Analysis
If you're new to AdWords this article is for you. I'm going to talk you through how much data you need to…
Advanced PPC Optimization Tips for adCenter: Negative Keywords
Want to improve your Microsoft adCenter results? Start by thoroughly reviewing your negative keyword management and noting how it differs from AdWords.…
What’s In a Good PPC Report?
Whether you’re an in-house or agency PPC professional, chances are you’ll need to provide regular campaign performance reports. The numbers in a…
How to Expand Your Display Network Targeting Using Remarketing Information
AdWords Placement Tool and Doubleclick Ad Planner can help you find similar websites appropriate for your target audience, expanding your Google Display…
Back to School: Now That’s What I Call a PPC Strategy!
Back to school shopping represents the second biggest consumer spending event outside of the holidays. Take advantage of these tips to help…
6 Ways Search Marketers Can Capitalize During Holidays & Seasonally
When it comes to gift-oriented online shopping behavior, make sure you add these to your strategy checklist: grab low-hanging keywords, be timely,…
5 Tips for Selecting PPC Keywords
Plant the right paid search keywords at the right time and you’ll raise a crop of wonderful results. However, if you choose…
Google Introduces AdWords Credit Card for Advertisers
Select search advertisers are being offered a new Google AdWords Business credit card. Google sent out invites via email for the card,…