PPC.
Will New Gmail Ad Formats Be Totally Worth Dating, Engaging, Marrying & Having Babies With?
If you use Gmail in the U.S. then you may have spotted them already. Namely, glimpses of the new ad formats that…
How Google Makes Its Billions: The 20 Most Expensive AdWords Keyword Categories
Insurance keywords are the most searched for on Google, making insurance the most expensive category on Google AdWords and the top money-maker…
Forget Clicks, Call-through Rate Could be New CTR Controlling Ad Position
AdWords Call Metrics are now available to all advertisers in the US and Canada. The service auto-generates unique toll-free forwarding numbers to…
AdWords Adds Top vs. Side Reporting
To help AdWords users get more accurate feedback on how their ads are performing, Google is adding a new data table option…
How to Analyze Your PPC Ad Positions
On the surface, your average ad position is one of the most straightforward metrics you’ll find in AdWords. But trusting it too…
Google’s “DDP” Ad Targeting Service on the Way
Google's powerful ad network may be in for another rush of expansion thanks to a service known to Google insiders as "DDP."…
The PPC Test You Shouldn’t Run
PPC managers can be tempted to immediately try all the latest and greatest new features. It’s like a dessert table of delicious…
How to Acquire Demographic Insights from Your Remarketing Campaign
Create advertisements that are more successful, relevant, and personal by gaining a strong understanding of your target audience demographics. It’s critical to…
Covario Expect Asia/Pacific Search Ad Spend Will Grow in 2011
A new study from Covario examining search advertising trends for high-tech industries shows slowed growth for Q2 2011, but that the year-to-date…
Google AdWords CTR Improves, Yahoo & Bing Both See PPC Spending Increase
A report from Marin Software examines search advertising trends over the last year. Notably, Google CTR is up while Google impressions are…