PPC.
Exact Match Domains Can Double Clicks on PPC Ads
An appropriately written PPC advert is one key to success in search marketing, but how much does your domain name impact that…
How Inventory Feeds are Changing Paid Search Advertising
Retail paid search without keywords is here: one product can appear in up to three places, each with different messaging and presentation.…
Interest Category Targeting in Google AdWords
A long sought-after and powerful targeting mechanism is now available to all AdWords advertisers on the Google Display Network. Here's an overview…
Google Display Network Continues Evolution With 4 New Features
This month the latest features in the evolution of the Google Display Network were rolled out. Here's a look at these four…
Resources for Learning About PPC
A guide to useful resources from the "big three" search engines (Google, Bing and Yahoo) that will help anybody working in PPC…
Google AdWords “Interests” Graduates
Google AdWords has graduated an experimental feature known as "Interests" to mainstream availability. The feature lets advertisers target users by their broader…
Ensure Your Success When Porting Campaigns from Google AdWords to Microsoft adCenter
The four biggest areas of concern when porting campaigns from AdWords to adCenter are bids, keyword status, modified broad match, and tracking…
U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms
Hotel brand managers need to issue much stricter brand guidelines to affiliates and channel partners. That's the message from a recent study…
Google AdWords Experiments with a Click Count Feature
Google is never short on AdWords experiments, running numerous format and placement experiments of varying sizes at any given time. One recent…
Boost Your CTR With These 5 PPC Ad Copy Strategies
Ad copy testing is critical to seizing a competitive advantage in PPC, but with an endless number of attributes to test it…