PPC.
Boost Your CTR With These 5 PPC Ad Copy Strategies
Ad copy testing is critical to seizing a competitive advantage in PPC, but with an endless number of attributes to test it…
Mining the Right Keyword Mix for Successful SEM Campaigns
Some recommendations on how to get started amassing and expanding a keyword list to develop a successful and profitable paid search marketing…
Reality Check: adCenter is NOT a Second Tier Engine
Your job is to improve results. The fastest most surefire way to make that happen is to take your best performing ad…
Why PPC is an Effective Form of Advertising
An Advertising Age columnist recently called SEM "the worst form of advertising." His article is all kinds of wrong and filled with…
3 Awesome Remarketing Ad Strategies
Remarketing ads let you get really creative with your content and conversion action. Test out some of these strategies to make your…
Google Ad SiteLinks Adds “Embedded” Format
Google AdWords is always experimenting with new formats, and their most recent experiment is embedded Ad SiteLinks. If you have SiteLinks enabled,…
Can Google Correlate Be Used as a PPC Tool?
Google have released a tool that enables you to investigate and compare correlations of search volumes across different terms over time. Could…
Microsoft adCenter Improves Daily Budget
Earlier this year, Microsoft announced they would implement a new daily budget feature for their PPC program. That time for has now…
What SEMs Can Learn From Google AdWords Tests & Changes
Since earlier this year, Google appears to be putting a lot of emphasis on testing the way ad copy is displayed to…
Control Your Destiny in the Google Display Network
When optimizing for Google’s Display Network, taking the easy road never yields fantastic results. Many accounts struggle to reach an acceptable efficiency…