PPC.
Streamline Your PPC Workflow With Excel
While the AdWords interface is a great way to digest overall campaign information, it isn’t necessarily the easiest way to quickly identify…
Google AdWords Adds Domain Names to Headlines
Google is testing a new look for AdWords ad that features the inclusion of domain names next to the ad headline, separated…
How to Avoid PPC Campaign Strikeouts
Just as even the best homerun hitters in baseball strikeout on occasion, you too could be three pitches away from being the…
7 Winning Strategies for PPC Remarketing Success
Google recently mentioned that “97% of new visitors do not convert the first time they arrive at your site.” While you never…
Google AdWords Enable Tablet Specific Targeting
Hot on the heels of Google IO's Android keynote presentation, Google AdWords has enabled a new setting in their interface which makes…
Slim Down Your CPCs With 3 Compound Metrics
Paid search is a lot like nutrition: there's an excess of data, but a big shortage in optimization. Here's how to reduce…
adCenter Finally Changing Spend Budgeting, Possibly More
Many adCenter users have long disliked the need to set both monthly and daily spends for their PPC spends, and now it…
Understanding AdWords Average Position: Optimize Your PPC Performance
A key piece to your bottom line performance is understanding how average position works and impacts your campaigns. Test and optimize this…
Bidder Beware: What You Need to Know When Updating Google AdWords Bid Types
Max CPC, Enhanced CPC, Automatic Bidding, Conversion Optimizer -- each AdWords bidding option carries a distinct set of pros and cons. Here's…
Paid Search Fire Drills: Common Oversights, Harsh Consequences
Make your life a little easier by avoiding these three paid search emergencies associated with keyword insertion, use of broad match, and…