PPC.
Disney, Las Vegas Top Searched Travel Destinations in Early 2012
If search volume is any indication, Americans plan to spend their 2012 vacations at Disney or in Las Vegas, according to an…
Paid Search Peak Times: Gain Hourly Insights About Your Competitors
Taking a deep dive into the number of competitors that appear alongside your ads, as well as hourly and daily costs per…
Google AdWords Auction Insights Reveals Who You’re Competing Against
The new Auction Insights report answers the question about who competes in a given auction. It shows the display URL domain of…
Ford Retains Confidence in Facebook Ads as GM Quits
Automaker tells ClickZ it will continue advertising on the social site. While General Motors may halt Facebook advertising, according to a Wall…
Make Second Tier Search Engines Part of Your Lead Generation Strategy
Google and Bing can only get you so far. If you work in an extremely competitive industry you may find yourself paying…
PPC Warfare: Get Out of the Trenches & Gain a New Strategic Perspective
Sometimes you need to take a step back and review the PPC battleground from afar. Extract yourself from keyword-level analysis and take-in…
Multi-Channel Ads: The Importance of ‘Scent’
TV or Mass Media ads create awareness and possible interest, so PPC, display or Facebook ads should pick up where the other…
Why Search Agencies Should Tune Into the Display Buzz
Display is on its way to becoming a $200 billion industry. By choosing to purchase display through an ad exchange or DSP,…
2 Hidden Adwords Campaign Settings That Can Trip You Up
There are a seemingly endless number of options, and not all of them are readily apparent in the Google AdWords interface. Keep…
What J.K. Rowling Can Teach PPC Marketers About Reaching Ideal Prospects
We may not be able to write like “Harry Potter” author J.K. Rowling, but we all can access deep wells of creativity,…