19
articles
2009–2012
on Search Engine Watch
Social
most covered
Author

Christopher Heine

2012

Analytics

Salesforce Buys Buddy Media

The biggest winner so far in the Facebook marketing vendor ecosystem was declared yesterday when Salesforce.com bought Buddy Media for…

05 Jun 2012

PPC

Ford Retains Confidence in Facebook Ads as GM Quits

Automaker tells ClickZ it will continue advertising on the social site. While General Motors may halt Facebook advertising, according to…

16 May 2012

Social

Facebook Tests Paid Status Updates With ‘Highlight an Important Post’

Facebook is testing a feature to see if users will pay a couple bucks to have their posts more prominently…

12 May 2012

Mobile

On Foursquare, $10 Buys Instant Verification For Your Business

Foursquare will charge businesses a fee of $10 to instantly verify their page online. In the past, restaurants, bars, and…

03 May 2012

Social

Facebook Ad Sales Hit $872 Million in Q1

Facebook's ad revenue totaled $872 million during Q1 2012, up 37 percent from the $637 million it took in during…

24 Apr 2012

Industry

Yahoo’s Q1 2012 Search Revenue Up 3%

Yahoo's 2012 Q1 search revenue was $470 million, up 3 percent compared to the same quarter for the previous year.…

18 Apr 2012

Social

Facebook Expands Offers Rollout, Acquires TagTile

Facebook Offers are now available to more brands, including some international marketers. The Offers will be distributed to advertiser's likes/fans…

14 Apr 2012

Industry

Google Earnings: Lower Cost-Per-Click Does Not Reflect Health of Our Business

Tech giant's Q1 earnings call reveals $10 billion in ad sales, as CPC falls again. Execs for the technology giant…

12 Apr 2012

Mobile

Facebook’s Instagram Buy ‘All About Mobile’

The $1 billion purchase gives Facebook more ownership over the photo-sharing space. As Facebook has recently begun distributing ads via…

10 Apr 2012

Social

Facebook Testing New Self-Service Ad Features, Revamping Check-in Numbers

Facebook is testing out a new design and set of features in the self-service ads creation tool. Campaigns will include…

02 Apr 2012

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