19
articles
2009–2012
on Search Engine Watch
Social
most covered
Author

Christopher Heine

2012

Social

Visual, Interactive Content Gives Facebook Timeline Engagement Early Boost

A new study from Simply Measured states the weeks-old Timeline format has lifted engagement with many brand posts by 46…

29 Mar 2012

Mobile

Promoted Tweets Coming to Twitter for Android, iPhone App

Twitter's mobile app now includes Promoted Accounts ads, extending the reach for marketers who want to increase their follower ranks.…

01 Mar 2012

Industry

Google Will Overtake Facebook in Display Ad Sales by 2013 [Report]

Facebook's ad sales revenue will increase $2 billion year-over-year, totaling $5.1 billion for 2012, according to a new eMarketer forecast.…

24 Feb 2012

Industry

Yahoo Search, Display Revenues Dip in Q4 2011

Yahoo's 2011 Q4 search revenue was $465 million, down 27 percent compared to the same quarter for the previous year.…

26 Jan 2012

2011

PPC

Facebook Sponsored Stories Coming to the News Feed

Facebook is preparing to roll out Sponsored Stories in the news feed. The ads will roll out gradually from January,…

20 Dec 2011

Social

Twitter Finally Tests Self-Serve Advertising Platform

Fourteen months after CEO Dick Costolo proclaimed his company would launch a self-service advertiser platform during 2011, Twitter announced that…

05 Dec 2011

Local

Google Offers Now Aggregating Local Deals

Google evidently believes better targeting will turn a deals strategy previously tried - and abandoned - by Facebook into a…

31 Oct 2011

Industry

Google Offers Tests More Targeted Daily Deals

Google is testing a segmentation feature that allows people signing up for Offers to obtain more personalized deals. People can…

13 Oct 2011

2009

Social

Big Brands Missing from Social Media Ad List in June

Social media sites are gaining steam fast with about everyone but big-brand advertisers, according to June data from comScore.

04 Sep 2009