PPC.
How to Handle the AdWords Ad Rotation Changes
Google is changing, in the most idiotic way possible, something that has been a very treasured and fundamental tool to AdWords accounts…
Analyzing & Accounting for Search Partners
The Google AdWords search partner network is fantastic and terrible. There is good quality traffic to be found, but Google hates you…
AdWords Limits New Ad Rotation to 30 Days
Google has announced that the "rotate" feature in AdWords will change starting next week. The change limits ad rotation to 30 days.…
PPC Ads: Testing User Reviews to Increase CTR
Robust user reviews and the inclusion of reviews and other user generated content increases conversions. So can we use that dynamic for…
How Well-Run PPC Campaigns Reveal Valuable Inside Information to Competitors
People who effectively manage PPC campaigns for companies are unknowingly releasing a world of practical, usable data to their direct competitors –…
Google AdWords Tests Trusted Stores Endorsements
Google has started testing out a variety of customer service endorsements within paid search ads. About a dozen of the “couple hundred”…
Top 5 Mistakes People Make Buying Paid Search Software
Do you expect paid search software to be a paid search manager? Are you looking to buy bid management software or going…
Google Sheds Light on AdWords Quality Score with Comparative Indicators
Google has just activated a feature in AdWords to save pay-per-click (PPC) advertisers' time diagnosing issues with their keyword quality score. Look…
Google Reviews Ads, Websites & Advertiser Accounts to Combat Bad Ads
A couple of weeks ago, Google was facing scrutiny from lawmakers over their human trafficking ads policy. In response, Google has shed…
AdWords New Phrase, Exact Match Variants: Top 3 Ways to Prepare
Google announced an update to their match types. Starting mid-May, Google will update Exact and Phrase match keywords to automatically show on…