PPC.
3 Hot Bing Ads Features for 2013 from a Certified Search Nerd
Bing Ads rolled out many new features at a rapid pace in 2012. Gain time, insights, click volume, and conversions in 2013…
Google Grants: An Introductory Search Advertising Guide for Nonprofits
Google created the Grants program to allow nonprofit organizations to advertise via the Google AdWords platform. Here's how to get approved, set…
Are Bing Ads Coming to Facebook?
A Facebook-Bing ads partnership would mean a lot more potential targeting options for Bing Ads advertisers. The ability to use a hybrid…
Analytics Data Not Populating Into AdWords For Some Accounts
Google confirmed that conversions from Google Analytics weren't properly being imported into AdWords. Campaigns that are relying on this data for optimization…
3 Key Themes From Q4 Paid Search
Q4 2012 reports from Kenshoo, Marin, and Covario show strong volume, traffic, and conversions; mobile and tablet traffic levels hitting all-time highs,…
How the Gun Control Debate is Impacting Search Results
In the aftermath of the Sandy Hook shooting, overall interest and searches for gun control spiked greatly in December, results escalated to…
Google: 224 Million ‘Bad Ads’ Disabled in 2012
Once again, the Google AdWords team has reported on its continued efforts to eliminate bad AdWords ads. This year, they've released an…
Google Shopping: Why PLAs Aren’t So Bad for Merchants
While there are definitely some disadvantages to the new Google Shopping set up, there are some really amazing opportunities for merchants. Here…
Why Facebook Ads are Undervalued & How Advertisers Can Take Advantage
Facebook ads are of higher quality than the Google Display Network – and worth a lot more than advertisers are paying. If…
How to Spot Bad Data Within Your PPC Campaigns & What to do About It
Bad performance data can be caused by technical glitches, seasonal fluctuations, other marketing channels, or natural disasters. Here’s how to spot trends…