PPC.
Search Retargeting Arrives on Facebook’s Advertising Exchange
The same tactics that make search marketing uniquely effective at capturing a user’s intent can now be deployed on Facebook. Here's a…
Targeting the Over 65 With PPC
Targeting individuals online who are over age 65 is no easy task, but we’re now entering an area of opportunity with this…
1 PPC Resolution You Must Make: Fix Your Quality Scores
It’s time to fix your quality scores. Many advertisers have hundreds, if not thousands, of keywords, so prioritizing optimization efforts is a…
5 Tips to Maximize Your Retargeting Campaigns
As more marketers jump on the bandwagon before learning all of the ins and outs of retargeting, the result is a lot…
2013 Predictions for Paid Search in Financial Services
This year will be fueled with continued growth around usage and demand. For brands, that means staying sharp on three key trends:…
Be A PPC Leader in 2013: 5 Top Trends
People are always looking to the future marketing trends for new possibilities, opportunities, and growth potential. But don’t just be a follower!…
Top News Events of 2012 & Resulting PPC Trends
Facebook’s IPO, the London Olympics, the U.S. presidential elections and the iPhone 5 were hot topics this year. We take a trip…
As Goes Paid Search, So Goes the Election?
President Obama’s SEM team outflanked Mitt Romney and the Republicans in the search sphere, with a more focused effort across a broader…
Top 10 Countdown: Vital Online Marketing Tools
Some tools help you measure on-site engagement, some help you create a marketing plan and budget, and others allow you to do…
7 Questions To Expect From Your New PPC Manager
So, you’ve taken the plunge and hired a new PPC manager. Maybe you’ve decided to hire a PPC agency, or maybe you’re…