PPC.
The 16 SEM Managers You’ll Meet During Your Career
During your career, you’ll likely connect with many other marketers. Whether through social media, meet-ups, or conferences, expect to meet some interesting…
Search Retargeting: Why It Matters & How to Get Started
Search retargeting became one of the fastest growing retargeting techniques in 2012. If you haven’t started yet, here’s an overview of what…
The Secret to Reeling in Holiday Shoppers?
Every year on Black Friday, retailers splash out on ad campaigns and promotions to attract holiday shoppers. But what if the real…
Why Your PPC Ads Must Meet the True and Positive Needs of Prospects
Because people are most often and powerfully motivated by some combination of fear and greed, we focus their attention on the various…
AdWords Christmas List: 6 New Features Google Should Add in 2013
What I really want to unwrap are a few gifts from Google. My 2013 Christmas wish list includes a few new AdWords…
Google AdWords Bulk Edit Facility: 4 Key Use Cases
The new bulk edit facility in the AdWords interface is a long overdue move that replicates some of the best features of…
Black Friday & Cyber Monday PPC: How Did Retailers Prepare?
An analysis of the holiday spending of various retailers in their efforts to cope with the madness of Black Friday and Cyber…
3 Holiday PPC Tips for Ecommerce Advertisers With Thousands of Products
When you have (tens of) thousands of products, each with a different price and margin, and multiple categories, PPC life can get…
8 Changes to Google AdWords in 2012 You Shouldn’t Miss
Google has introduced new ad formats, AdWords settings and a few high profile tests. This year saw a lot more aggressive monetization…
5 Remarketing Tips to Maximize Your Holiday SEM
As the holidays approach, people will almost certainly make several purchases. Thanks to remarketing, you know they’ve been to your site and…