PPC.
Enhanced Campaigns: New Sitelink & Call Ad Extensions Feature Rundown
While the Google AdWords enhanced campaigns bring several useful updates, there are also some glaring inefficiencies. We examine how to maintain performance…
Your Hidden PPC Prospect: Google
Once you grok the basic Google concept (a win for the searcher is a win for Google), AdWords becomes not easy, but…
5 Tips to Take PPC Ad Testing to the Next Level
Looking to supercharge your ads and get more clicks? Google AdWords Campaign Experiments, dummy ads, audience messaging, AdWords labels, and testing in…
How to Generate Quality Traffic With Display Advertising
Even if you have been burned with a poor display experience in the past – or were just too scared to try…
AdWords Bill of Rights
Advertisers should have the right to choose which features to use, target as granularly as possible, see how our money is being…
How Display Campaigns Are Becoming Enhanced
Display campaigns haven't been enhanced in quite the same way as search. It's harder to converge devices around display, because of the…
Google PLA Ads: 6 Ways to Crush It
As this channel continues to grow, it will become increasingly important to actively optimize your PLA campaigns. Once your PLAs are live…
Combine Quality Score & Bing Ads Share of Voice for a Simple Bid Recipe
Quality Score helps prioritize where to bid more, while share of voice gives you a great of idea of where and why…
All Google Display Network Conversions are NOT Created Equal
The temptation to lower your maximum cost-per-click can be too powerful to resist at times, but don't be fooled by lower max…
Google Shopping Beats Amazon Product Ads on Costs, Traffic, Not Conversion Rate [Study]
Google Shopping is still notably cheaper than Amazon Product Ads, PLAs drove more traffic than Amazon Product Ads for Q4 2012, and…