- 10
- articles
- 2010–2013
- on Search Engine Watch
- Video
- most covered
Manny Rivas
2013
Enhanced Campaigns: New Sitelink & Call Ad Extensions Feature Rundown
While the Google AdWords enhanced campaigns bring several useful updates, there are also some glaring inefficiencies. We examine how to…
How to Build a Direct Response Funnel in YouTube
When it comes to marketing on YouTube, advertisers don’t often pursue the video platform’s power to drive direct response leads…
2012
YouTube For B2B: Immediately Actionable Tactics to Boost Online Video Marketing
YouTube for B2B? A holistic program of steady, engaging, well-optimized content and methodical use of low cost YouTube ad units…
AdWords for Video: The Good & The Bad From a Video Ad Junkie
To some extent, AdWords for Video has made the video ad campaign creation process simple. In other cases, it throws…
5 Vital Facebook Reports Every Community Manager Should Know
Learn how Facebook Insights reports and public data sources can help you understand, at a granular level, the way your…
Facebook Ads Rogues Gallery: The Good, the Bad & the Inexplicable!
Facebook ads can be horrible, awesome and (sometimes) downright perplexing or creepy. From icky peccadilloes to obvious winners, this post…
2011
Factual: The B2B Demographic Research Artist’s New Best Friend
Factual’s data platform is a fundamental part of the process of targeting contextual ads to businesses on Facebook and LinkedIn.…
How to Find Active YouTube Community Members
Ways to locate active YouTube members who are a part of your target audience using YouTube comment search.
2010
Step To the Tune of Your Audience — Deep Demographic Profiling
How to acquire extensive demographic research that will feed many facets of an online campaign, from content networks and ad…
Video: The Next Digital Marketing Frontier
The latest developments in video marketing, from video discovery and ad networks, to ad formats and the importance of engagement.