PPC.
3 Reasons You Shouldn’t Turn Off Paid Search
There may be quality reasons why you don’t need PPC for everything your business does. It isn’t the silver bullet for all…
eBay vs. PPC: Yes, Paid Ads Still Work
An eBay study on the effectiveness of paid search advertising claims that brand keyword ads provide no short-term benefits and negative return…
Don’t Hire Yoda to Run Your Search Marketing
Your goal as a marketer in high-stakes situations is to reduce the perceived risk of “worse.” To offer the best escape route…
How to Estimate the Break-Even Point of Paid Search
Is there a correlation between a price of a product or service and its CPC? Do keywords associated with high-priced products cost…
Flu Shots & Symptoms: The Winter 2013 Outbreak of PPC Spending
Pharmacies made impressive use of the flu outbreak, the public attempted to diagnose themselves whether it was for the flu or otherwise,…
How to Avoid Bid Overlap in Google Shopping Product Listing Ads Ad Groups
One easy mistake to make when managing your Google Shopping Product Listing Ads (PLA) campaign is to allow too much overlap between…
Locate and Analyze Search Term Data in AdWords Faster & Easier
One of the core tactics of PPC campaign optimization is search term analysis. Learn how to locate your raw search term data…
A Call To Action For Calls To Action
Is the traditional call to action really as effective as we think? Are consumers really as simple-minded as we think? Is there…
5 Signs You Need a New PPC Agency
During the sales process, agencies often use their A-team to present their pitches. But after signing on with an agency to run…
3 More Big PPC Mistakes Even Pros Make & How to Fix Them
Mistakes aren’t bad … if you learn from them. Not even seasoned PPC professionals are perfect. Here’s hoping you can avoid these…