PPC.
Rethinking Quality Score: It’s All Relative
Quality score has limited use as an actionable metric. For day-to-day management, it's more useful to focus on relative quality score (i.e.,…
Why Google Will Reject, Block, or Flag Your Data Feed
Google doesn't always do the best job of communicating why your data feed is getting rejected, blocked, or flagged. Here are some…
2 Reasons to Love the New Google AdWords Paid & Organic Report
Google recently added a report that shows the total traffic by keyword from paid and organic search. As data started pouring in…
Google AdWords Geo-Targeting: 5 Jaw-Dropping Techniques
When it comes to geo-targeting, there are many creative ways to be more precise and relevant without limiting reach. Here are five…
Product Listing Ads Click-Through Rate 21% Higher Than Text Ads [Study]
Marin Software released a report examining the performance of product listing ads (PLAs). The research found that PLAs not only have a…
Google AdWords Adds New Paid & Organic Report
Google's new report can help advertisers see their search footprint and determine if there are keywords that can be supplemented with paid…
4 Google Changes That Could Impact Your Holiday ROI
Google's search results pages have undergone some big shifts – including product listing ads, algorithm updates, AdWords enhanced campaigns, and content integration…
Google Display Network Remarketing: Convert The Prodigal Shopper
Users spend the majority of their time not on your online store, and even when they do browse your website, there's only…
A 5-Step Summer Review for Your PPC Account
Reviewing campaign goals and objectives, auditing analytics and conversion tracking, auditing your campaigns, studying up on enhanced campaigns, and reviewing your quality…
How to Create YouTube Video Ad Campaigns for Direct Marketing
By understanding each YouTube video ad campaign type, how these ad units function, and understanding proper campaign segmentation, direct marketers can leverage…