PPC.
How Should You Charge For SEM?
By having an understanding of what goes into a new account, you can choose a pricing model that fits your needs the…
4 Ways to Expand PLA Success in 2014
Google Product Listing Ads have become a key component of driving online sales, so the time to capitalize is now. As 2014…
The Ultimate List to Clean Up Your PPC Accounts for the New Year
Clean out some of those old, lingering strategies that should be retired in your PPC campaigns and start fresh for the New…
Kenshoo: Global Paid Search Sales Revenue Grows 19% [Report]
The 2013 holiday season saw record-high increases in clicks, impressions and revenues. A big part of this growth was driven by mobile…
Big Data Marketing’s Next Frontier: Paid Search
PLAs and other paid search offer an excellent opportunity to capture more customers. Make all your time and money investments pay off…
5 Predictions About Real-Time Bidding in 2014
If 2013 wasn’t the year of RTB, 2014 has absolute potential to be the year advertisers and publishers get onboard and start…
Top Manufacturers of Consumer Goods Using PPC for Brand Awareness
Consumer packaged goods like toothpaste, soda, and candy are typically sold through a third-party retailer; however, that's not stopping some of the…
The Actual Impact of PPC on Sales [Case Study]
PPC almost always drives incremental traffic to a website and some of those visitors are likely to convert. Most assume that more…
Google AdWords Call Extensions: Beware the Data Gaps
Google AdWords Call Extensions are fundamentally important for online advertising; having a phone number published with your text ad gives you a…
Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers
In several examples, AdGooroo researchers found CPG brands whose top keywords seemed to have little if anything to do with the product…