PPC.
Measuring Success — How Deep Do You Go?
How do you define success of your search advertising campaigns? Measuring against profit instead of revenue, and going down to the keyword level, can change the way your…
PPC Click Fraud Rate Drops to 12.7% in Q2 2009
Click Forensics has released data regarding pay-per-click (PPC) fraud for the second quarter of 2009. The news is good. Not only is…
Geo-Targeting Isn’t Just for Local Businesses Anymore
Most search advertisers use geo-targeted campaigns only if they have a local business, or are running a local promotion or event. While…
New LookSmart Tool Automatically Optimizes Best-Converting Ads
LookSmart is releasing a new tool that automatically serves up the best converting ad in a campaign group. Think of it as…
PPC Bid Management 101
A review of bid management tools that are available to help you manage, track, and analyze PPC campaigns across search engines, best…
Using Geo-Targeting to Boost Your PPC Results
Increased pay-per-click competition combined with low consumer confidence and spending levels often leads to higher cost-per-conversion for advertisers. One way to find…
Balancing Efficiency and Volume in Paid Search
On a daily basis, paid search managers must balance efficiency and volume in an effort to meet the goals of the campaign.…
Effective PPC Ad Copy 101, Part 1
One of the most important factors of a successful PPC campaign is writing successful ad copy. You can spend a good deal…
Can Bing Really Bring It for PPC Advertisers?
Advertisers want to know if Bing can really provide a new experience for searchers, or if it's just Live.com with a cooler…
Are PPC Ads Now Counting in Google Organic Backlinks?
In the past, I've said there's no direct correlation between editorial rankings and paid advertisements. Well, it seems I was wrong. Paid…
Are Competitors Clicking on Your PPC Ads?
Almost all advertisers who run PPC campaigns have had the sneaking suspicion that competitors are clicking on their ads. Wouldn't it be…
Click Forensics Launches New Traffic Quality Management Platform
Click Forensics today unveiled a newly-architected version of its traffic quality management platform. Here’s what to expect: Click Forensics Site Score –…
Yahoo! Favicon Test Offers Opportunity for Increased Branding in Search Ads
Yahoo! is testing placing Favicons (that little graphic next to the URL or in the tab of your browser) next to search…
Click Fraud 101
Thanks to increased efforts from the search engines and ad networks, click fraud is less of a problem than it once was,…
Yield Software Launches Search Marketing Suite
Last week, I had the pleasure of speaking with the guys from Yield Software about their brand spankin’ new search marketing software…
PPC Content Advertising: The Latest Tips and Best Practices
Great progress has been made over the last year in the capabilities of the search engines' contextual advertising offerings. Many advertisers who…
Yahoo Adds Targeting to Search and Content Ads
Yahoo has added some new features to its Sponsored Search and Content Match ads, including demographic targeting, ZIP-level geotargeting, and dayparting/ad scheduling.…
Maximum PPC
Advertisers big and small face the dilemma of reaching max capacity with their search budgets and they reach a point of hesitation…
Get More Attention with Legal PPC Ad Symbols
Have you ever tested out non-alphanumeric symbols in your PPC ads? Google discourages the use of certain symbols, but others are still…
One PPC Landing Page, Infinite Faces
Creating custom landing pages for PPC ads can help boost your conversion rates by percentage points. With a few simple lines of…
Google Conversion Optimizer: The Best-Kept Secret in PPC? Part II
Last week's discussion of Google Conversion Optimizer generated a flood of user questions. It seems the promise of simplifying the time-consuming, complicated…
What’s a Yahoo Advertiser to Do?
The notion that Yahoo wants to help its advertisers is comforting, but the way that they are going about it is questionable.…
Click Fraud Increased Slightly in Q4 2008
Click Forensics has released click fraud data for the fourth quarter of 2008. The click fraud rate grew slightly year-over-year. Here are…
Yahoo Tries to Defend Account “Optimizations”
For the last several months, Yahoo has been meddling in advertisers search advertising accounts. On those campaigns that it deems to be…
Yahoo! Search Marketing Updates Help Center
Yahoo! Search Marketing has updated its help center. Specifically, it has made the following changes: Better organization and easier navigation Stronger search…
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