PPC.
Understanding adCenter’s Brand New ‘Negative Union’ Paradigm
The Microsoft adCenter product team is releasing an enhancement to make negative keywords at the same hierarchy levels work more like they…
Google: 130 Million ‘Bad Ads’ Were Killed in 2011
Google claims it has halved the number of scam ads being displayed across its services thanks to new technologies and improved detection…
AdWords to Allow 10,000 Campaigns Per Account, Remove Demographic Bidding
You can now have up to 10,000 Google AdWords campaigns (this will include active and paused campaigns) per advertiser account. Google also…
Pruning an Overgrown PPC Campaign
Whether its overgrown ad groups, sickly keywords, unproductive keywords, overgrown ad copy tests, or a particular product or service is failing to…
Paid Search Spend Down 6.4% in Q4 2011 [Report]
Paid search was down 6.4 percent from the same period in 2010, led by pullbacks from the financial, insurance, and local sectors.…
PPC: How to Tap Into the Power of the Persona
Personas are widely underused in the PPC and search marketing community as a whole. PPC advertisers have a lot to gain by…
PPC Split Testing: Who, What, Why & How
Your AdWords split tests should consist of four tuners: the who, what, why, and how. Start with the weightiest question of who,…
The Definitive Guide to AdWords Display Targeting
AdWords' biggest advantage over other display networks is the extreme granularity of targeting available. There is no reason it can't work as…
PPC Ad Optimization: 6 Top Elements to Test
Testing and optimizing ads is critical for successful companies. So with a myriad of available tools and education, what’s stopping us from…
3 Underused Paid Search Metrics
Paid search is all about numbers. For those who are really looking to take their PPC optimization to the next level, these…