PPC.
Blekko Tests Search Ads
Startup search engine Blekko has recently begun to test search ads on its site. It works with several large brands through feeds…
PPC Scams to Avoid
When choosing somebody to manage your PPC campaigns, An old warning rings true: buyer beware. If it seems too good to be…
How to Focus Your PPC Analysis & Optimization
With wave after wave of insightful stats, a common hazard for PPC managers is losing site of the shore and getting lost…
Google Enhances Ad Sitelinks
Google is upping its game with improvements to ad sitelinks. The new sitelink option gives users more options while delivering more clicks…
The Power of Positive PPC Ads and Attitude
When it comes to gut feel, creating vivid mental images and positive associations with your ad copy starts to carry the day.…
4 Foundational Secrets to Effective PPC Advertising
As you plan your next AdWords campaign, be willing to spend for results, but start by spending your creative energy first. How…
Spring Forward with Search Strategies for Travel Marketers
We are quickly approaching the travel industry’s high season. Roughly 40 percent of the industry’s annual impression volume takes place between May…
4 Ways to Kill Your PPC Health
An agency/client PPC relationship is a lot like a doctor/patient relationship. Both parties are responsible for the health of the campaign, and…
How to Make PPC Count Without Conversion Tracking
Imagine for a second a PPC advertiser’s worst nightmare: You log into AdWords and your keywords, ads and campaigns all have zeros…
adCenter Increases Ad Text Limit to 71; Adds Budget Overview, Mobile Targeting
To simplify importing ads for AdWords to adCenter and align with industry standards, adCenter has changed the allotted character count in ad…