17 SEO myths that turn bad advice into busywork
AI penalties, keyword quotas, toxic-link alerts and guaranteed AI citations: what the evidence supports, where the caveats sit, and what to do instead.
Latest news
View all →
SEO
Bing now showing AI Mode tab more widely instead of Copilot
Bing ‘AI Mode’ tab is showing up in more browsers than before, replacing the Copilot label…
SEOChatGPT tests a shopping question box with a find button
ChatGPT is showing a shopping question box with type and budget choices and a ‘Find’ button…
PPCGoogle AI Mode now showing offers in Shopping ads
Google AI Mode is now showing offers like ‘Buy 4 get $20 off’ inside Shopping ads,…
PPC
Google tests new design for ads at bottom of AI Mode responses
Google is testing a new design for ads at the bottom of AI Mode responses, replacing…
PPCGoogle Ads PMax adds option to send users to Google Business Profile
Google Ads has added a PMax setup option that can send users to a Google-hosted Business…
PPCBing tests light blue bubbles for sitelinks on desktop
Bing is testing light blue bubbles on desktop, likely for sitelinks, following a similar color change…
More coverage
Browse the archive →
PPC
Google tests larger three-dot menu icon on ads
Google is showing a larger three-dot menu icon on ads in the SERP, though it’s unclear…
PPCGoogle tests blue titles for ads at the bottom of AI Mode
Google is testing blue ad titles at the bottom of AI Mode instead of black, a…
SEOGoogle spam update finishes rolling out after nearly two weeks
Google spam update finished rolling out on October 8 after nearly two weeks, far longer than…
SEO
Bing tests new light blue box design for People also ask questions
Bing is testing a light blue box design for its 'People also ask' questions, replicating consistently…
SEOYahoo tests search box and related queries below AI overview
Yahoo is testing a new search box and related query suggestions below its AI overview, allowing…
SEO NewsBing tests removing favicons from all organic SERP results
Bing is testing a SERP design with no favicons at all, expanding a change previously seen…