Experts - Little Biz

Smart search marketing skills for the smallest start-up, with practical tips for navigating the endless search universe. Learn how to effectively drive qualified traffic to your business using a mix of organic and paid search, even on a shoestring budget. Get creative, and get results.

Carrie Hill
Carrie
Hill

Taking the Fear Out of Web Analytics for Your Small Business

Do you have Web analytics installed on your small business Web site? If not, you should. How will you know how your Web site is performing if you aren't measuring the right data?  Jun 23, 2009

Dear Google Analytics...

I'm writing an open letter to the Google Analytics folks on behalf of my small business friends around the Web. We're getting a little frustrated with the product, and the so-called "help" within the platform.  Jun 9, 2009

So I Have this Web Site...

Many small business owners think that building a Web site is an end to itself, and that it will simply market itself. They soon find out there's more to it, and that's when the questions begin.  May 26, 2009

My "Must Have" List of Directories

Submitting yourself to directories that are directly related to your business is an important part of directory and linkbuilding research. For links, SERP presence, or traffic, there are a few important directories you should make sure your business is included in.  May 12, 2009

Don't Ignore Your Sitemap!

Many sites have underutilized sitemap pages. It's really a shame because these workhorse pages get so little credit, and so little attention, but they can be so important for SEO and the user experience you offer.  Apr 28, 2009

How SMBs Can Optimize their Social Networking Time, Part 2

Small business owners have limited time to spend on social media, so where are the best places to focus? Participating in local and niche forums can help you become an authority on your industry.  Apr 14, 2009

How SMBs Can Optimize their Social Networking Time, Part 1

Many small business owners know that there's benefit to be had from social networking; the challenge is not spending all of your time Twittering away when you have other work that needs to be done. So how do you keep a social networking plan on track without derailing all of your other responsibilities?  Mar 31, 2009

Better Targeting = Better Leads -- Demographics for SMBs

Demographic targeting can be intimidating, but it doesn't have to be. Applying some small business common sense to the topic can bring you some great rewards, once you understand who wants to buy what you're trying to sell.  Mar 17, 2009

SMB Link Building Without a Dime

Link building doesn't have to be expensive. The first step in finding good links actually started a while ago, when you got to work writing great content that others will want to link to. Next comes scoping out your top-ranking competitors and copying what they're doing right.  Mar 3, 2009

Marketing your SMB with Time & Elbow Grease

It's pretty obvious everyone is hurting and everyone is tightening their belts where they can. One of the hardest things to grasp as a small business owner is where to tighten that belt, and how tight is too tight. This is the first in a series of articles that will give actionable advice on how to improve your rankings or revenue from search with no dollar investments -- aside from the time and effort it takes to research and implement these changes.  Feb 17, 2009
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