Experts - Little Biz

Smart search marketing skills for the smallest start-up, with practical tips for navigating the endless search universe. Learn how to effectively drive qualified traffic to your business using a mix of organic and paid search, even on a shoestring budget. Get creative, and get results.

Carrie Hill
Carrie
Hill

Increase Web Site Conversions with the Scientific Method - Aug 5, 2008

More Increase Web Site Conversions with the Scientific Method LITTLE BIZ
It's so simple in description, but has unlimited potential. The scientific method can apply to any type of experiment, be it chemistry or Web site marketing.

Why Links are Like Shoes - Jul 22, 2008

More Why Links are Like Shoes LITTLE BIZ
The man with no links cried until he met the man with no SEO. This week you'll find out why all SEOs should want to be the Zappos of link building.

Local Search for Little Biz - Jul 8, 2008

More Local Search for Little Biz LITTLE BIZ
For many small businesses, commercial transactions don't take place on the Web. Anything that you'd traditionally look for in the print yellow pages becomes a local search on the Internet. Luckily for small business owners, there are steps they can take to influence many of the factors that positively affect local search rankings.

The Big Picture -- Well-Rounded SEM for SMBs, Part 3 - Jun 24, 2008

More The Big Picture -- Well-Rounded SEM for SMBs, Part 3 LITTLE BIZ
In past weeks, we discussed some ways to drive traffic to a small business Web site and get their marketing message in front of the right people. A few more elements a small business should consider when looking at a well rounded SEM campaign include local search, usability, and creating a Web site that will increase conversions.

The Big Picture -- Well-Rounded SEM for SMBs, Part 2 - Jun 10, 2008

More The Big Picture -- Well-Rounded SEM for SMBs, Part 2 LITTLE BIZ
When it comes to marketing your small business, the key is keeping your mind open to the possibilities -- you never know where the next big thing will be. Branding, reputation management, social networking, viral marketing, images, and videos are the current essential tactics for small businesses trying to put together well-rounded online marketing campaigns.

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