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Paid search and performance media: strategy, platform updates, and getting more from every click. 1,891 articles
Latest in PPC

Your Data Manager uploads won’t need SHA-256 hashing from November 16

Google's notice changes the future default, while current API instructions still require hashes.

By Martin Ashmere · 24 Oct 2026

PPC

Google tests new Featured stores ad design on mobile

Google is testing a new Featured stores ad layout on mobile, moving the section below Shopping ads and adding a “More stores”…

By Sachin Patel · 23 Oct 2026

PPC

ChatGPT tests two ad carousels from the same brand

ChatGPT is testing two ad carousels from the same brand in its results, expanding on its recent tests of multiple product feed…

By Sachin Patel · 23 Oct 2026

PPC

Google Merchant Center will require passkeys for select actions starting October 29

Google will require passkeys in Merchant Center for actions like adding users and assigning permissions starting as soon as October 29, 2026,…

By Sachin Patel · 23 Oct 2026

PPC

ChatGPT ads reach 89 countries after expansion into 26 new markets

New advertisers may face home-country targeting limits before they can run international campaigns.

By Martin Ashmere · 23 Oct 2026

PPC

LinkedIn brings its B2B audiences to CTV ads in Google’s DV360

Buyers gain another programmatic route, while LinkedIn's public setup guide still lists older partners.

By Martin Ashmere · 23 Oct 2026

PPC

Google tests arrows next to sitelinks in AI Mode ads

Google appears to be testing a new design for sitelinks in AI Mode ads, adding arrows next to links that previously appeared…

By Sachin Patel · 22 Oct 2026

PPC

Google tests sticky Sponsored results heading in AI Mode

Google is testing a sticky “Sponsored results” heading in AI Mode that stays visible as users scroll through ads, similar to the…

By Sachin Patel · 22 Oct 2026

PPC

Netflix adds a conversion pixel, with Trade Desk audiences due in November

Conversion data feeds measurement and targeting, while programmatic audience access has a separate timetable.

By Martin Ashmere · 22 Oct 2026

PPC

Webflow launches Campaigns to build landing pages alongside your CMS

The standalone product connects campaign briefs, landing pages and ads with forms and sales reporting.

By Martin Ashmere · 22 Oct 2026

PPC

Reddit adds campaign forecasts and a score for ad recommendations

The planner and score are rolling out through October; three budget objectives remain in beta.

By Martin Ashmere · 22 Oct 2026