PPC.
Yahoo sponsored results now showing more blue hyperlinks
Yahoo sponsored results are now showing more blue hyperlinks within ads, a design change that stood out compared to previous visits.
Google tests new review treatments within sponsored results
Google is testing two new ways to display website reviews within sponsored results, including a 'Read user reviews' sitelink and prominent rating…
Bing tests italic URL font style in search results again
Bing is testing an italic font style for URLs in search results, with the style appearing consistently across multiple checks today.
Bing tests new format highlighting top ad and organic results
Bing is testing a combined logo display below the search bar, showing the top-ranking ad alongside the top two organic results for…
Google Ads adds beta Promotion Mode to campaign settings
Google Ads is testing a beta 'Promotion Mode' setting that lets advertisers set promotion dates, adjust Target ROAS tolerance, and add extra…
Google tests sponsored product grid replacing organic product grid in SERP
Google is testing a sponsored product grid that appears to replace the organic product grid entirely, with Brodie Clark warning the labeling…
Google will test gun accessory ads in US Search this October
A six-month pilot will cover selected accessories, while ads for firearms and ammunition remain banned.
Google Ads gets a CRM backstop for broken conversion tags
Google’s multi-source conversions beta lets advertisers connect website tags with backend data from a CRM or order system, using transaction IDs to…
Google explains how to get star ratings next to your ads
Stores generally need 100 customer reviews and a score of at least 3.5 out of 5, according to updated Merchant Center guidance.
Bing Copilot shows ads before users complete the verification
Bing Copilot is showing ads before users complete the CAPTCHA verification, an unusual behavior spotted in the AI Mode-branded search experience.
Bing now showing sitelinks for ads in Copilot results
Bing is now showing sitelinks on ads within Copilot results, adding more detail and visibility to sponsored ads there.
Google tests new sitelink design for ads on mobile
Google is testing yet another new sitelink design for ads on mobile, spotted independently by both Brodie Clark and our team.
Bing free listing panel now showing more ads
Bing's free listing panel is now showing more ads mixed in with organic listings, a change that could benefit advertisers but may…
Google tests bigger Local Services Ads listings in SERP
Google is testing larger Local Services Ads listings in search results, a change spotted by Anthony Higman that could boost visibility for…
Google Native Checkout now available to more users
Google's Native Checkout feature is expanding to more merchant accounts, letting users complete purchases directly through Google via UCP integration and Google…
Bing tests new Member price tag on Shopping ad results
Bing is testing a new 'Member price' tag on Shopping ad results, likely showing discounted pricing for paid membership or subscription-based websites.
Google AI Mode Shows Sponsored Ads as Conversational Follow-Ups
Google AI Mode is showing sponsored product recommendations as conversational follow-ups to users’ informational queries.
Google AI Mode now shows long summaries for brand ads
Google AI Mode is now showing a longer summary above brand ads specifically, a shift from the shorter summaries previously seen below…
Google tests new design for last two sponsored results
Google is testing a distinct design for the last two sponsored results, part of its ongoing series of sponsored ad design experiments."
Google tests another new loading animation for sponsored results
Google is testing another loading animation for sponsored results, this time mirroring the loading style used for AI Overview results.
Google tests URL breadcrumbs for sitelinks in sponsored ads
Google is testing URL breadcrumbs beneath sitelinks in sponsored ads on mobile, the latest in a series of recent sitelink design changes.
Google AI Mode now shows sponsored ads and organic products together
Google AI Mode is now mixing sponsored ads with organic free listing products on mobile, a format previously spotted on desktop by…
Bing tests Top Picks badges within Shopping ad results
Bing is testing 'Top Pick' badges with larger result boxes in Shopping ads, likely based on past user click and purchase behavior…
New Google Ads Spend Benchmarks feature will put peer pressure on your budget
Google’s new Spend Benchmarks report shows how your ad spend compares with similar businesses. But the first public example suggests advertisers should…
Google introduces Business Agent in YouTube ads that answer back
The U.S. beta lets shoppers ask product questions inside YouTube ads. It starts with eligible Demand Gen campaigns, a $10-a-day minimum and…
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