Search Engine Optimization.
Ask, Analyze, Apply: Creating a (Search) Data-Driven Marketing Strategy
Every smart marketer can apply these key themes to their business to achieve winning results.
Search Week in Review for Feb. 12, 2011
Here’s a recap of this week’s columns and news stories for the week of Feb. 6 to 12, as reported by Search…
The New Attribution: Smart Marketers and User-Based Media Optimization
By understanding the purchase cycle, you can deliver a more qualified audience to your website and get potential customers to convert more…
Search, Social Media & the Offline Purchase
How to target the social media audience in search engines and guide their offline consumer behavior.
AOL Serves Google Search Results. But Is Microsoft Doing Their SEO?
While AOL has a 5 year deal to use Google for their search results, it seems they may be using Microsoft for…
Measuring Free Clicks in AdWords
Advertisers: Take advantage of free click ads to extend your share of voice on the page, improve the consumer experience, and determine…
3 Key Differences Between adCenter & AdWords
Whether you're new to adCenter or just looking to more effectively manage your search campaigns following the Search Alliance, keep these three…
Weather Forecast? Don’t Know, Check Google
While winter weather causes only moderate increases in audience visitation, it produces much more sizeable gains in engagement and search activity. Here's…
Search Week in Review for Feb. 5, 2011
Here’s a recap of this week’s columns and news stories for the week of Jan. 30 to Feb. 5, as reported by…
Are You Losing Money to Microsoft adCenter’s Syndicated Search Partners?
As Microsoft adCenter continues to gain in importance thanks to the Search Alliance, it also becomes more important to manage adCenter to…