Most companies know they need to do search engine optimization (SEO), so they assign the task to one of their employees who they think can “get it.” Unfortunately many of the employees do not how to execute properly, and end up frustrated. It is a lose-lose situation.
In today’s SearchDay, “Developing a Training Plan for In-House SEO,” Melanie Mitchell shares some insights into training she’s learned as VP of SEO/SEM at AOL.
If we can agree that the ultimate purpose of marketing is to attract attention and generate interest, then combining SEO and content marketing is a no-brainer for smart brands and marketers.
SEO-friendly content doesn’t have to be difficult or time-consuming, provided that you understand how on-page SEO can work alongside your content. Here’s how to create content that both your audience and search engines will enjoy.
Creating and launching a fully-fledged website is not enough to get your brand noticed by itself. In order to improve your online visibility, you will need to carry out SEO…
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