Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Google trounces Yahoo and Bing when it comes to ad impressions and CTR, but the numbers are much closer than they were three years ago. Less competition - and lower CPC - is definitely a factor.
To compete with Google and Facebook, Microsoft and AOL are training one another on their respective strengths: content and programmatic.
Not long after becoming the first search engine to allow users to search with emojis, Bing is testing an emoji keyboard.
Universal Event Tracking and Shopping Campaigns are just two recent ad offerings from Bing, which now makes up 20 percent of the U.S. search share, according to comScore.
Google remains the runaway leader in comScore's monthly search rankings, but Microsoft continues to gain momentum.
After partnering with Mozilla in December, Yahoo saw its best share of the search market in years. But by February, that number was starting to fall, according to comScore research.
Google's share of the U.S. desktop search market dipped from 67 percent to 65.4 percent from November to December of last year, according to comScore's monthly qSearch analysis.
Having won last year as well, the New York City firm was two for two at the second annual U.S. Search Awards.
Here are several tools you can use to collect data and the types of conclusions you can draw from their information in an efficient manner.