advertisers.
Yahoo Bing Network: New Details on Searchers Not Using Google
ComScore data shows that some 47 million U.S. searchers can be found exclusively on the Yahoo Bing Network, not on Google. Additionally,…
Location & Lifestyle Key Drivers for the Mobile Path to Purchase in UK, U.S.
Marketers must tailor their mobile ad strategies to reflect each country’s distinct mobile user populations. This includes considering varying search patterns, timing,…
Twitter Launches Keyword Targeting in Timelines
Twitter's keyword targeting in timelines means advertisers will be able to specify the keywords they wish to initiate a promoted tweet, as…
Brands Can Now Target Facebook Users Based on Activity Outside Facebook
Facebook is combining what it knows about its users’ behavior and activities on Facebook and off, with the help of data brokers…
Social Ad Revenue Forecast to Hit $11 Billion by 2017 [Report]
Annual U.S. social ad revenue is expected to reach $11 billion by 2017, according to BIA/Kelsey. The jump would represent a growth…
Search Triggers: A Secret to More Powerful PPC Ads
Most people don't search for a solution to their problem until something triggers them to do something about whatever pain or longing…
Using Multichannel Funnels in PPC
While fancy attribution modeling is a reality today, most companies aren’t using it. It’s expensive, and marketers don’t understand it. Multichannel attribution…
3 Tips For a Successful Switch to YouTube’s One Channel Design
Set yourself up for a successful transition to the new design by optimizing these basics and having a robust strategy to foster…
Locate and Analyze Search Term Data in AdWords Faster & Easier
One of the core tactics of PPC campaign optimization is search term analysis. Learn how to locate your raw search term data…
Enhanced Campaigns: New Sitelink & Call Ad Extensions Feature Rundown
While the Google AdWords enhanced campaigns bring several useful updates, there are also some glaring inefficiencies. We examine how to maintain performance…