advertisers.
Facebook (Finally) Acquires Atlas Advertising Suite From Microsoft
Facebook announced that it has agreed to acquire Seattle-based Atlas Advertising from Microsoft for an undisclosed amount, in a move that demonstrates…
AdWords Bill of Rights
Advertisers should have the right to choose which features to use, target as granularly as possible, see how our money is being…
3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices
Enhanced Campaigns are a game changer. They make it much easier for small, local businesses to get ROI from mobile search ads.…
Force Feeding Mobile: Google Continues SMB Courtship
By forcing SMBs into a cloud-based, cross-platform world with Enhanced Campaigns, Google has done SMBs a long-term favor. SMBs must learn how…
Search Funnels in AdWords Show Value for Every Click
AdWords search funnels reporting has been super-sized with greater visibility, help documentation, and data integration into multiple account views. Here's why search…
Facebook Lookalike Audiences Helps Target Ads at Lower CPA
Facebook has expanded its custom audience targeting feature to now include "lookalike audiences." By porting their CRM databases to Facebook, advertisers can…
66% of Advertisers Using Paid Social Ads, ROI Still a Concern [Survey]
Advertisers report that they are taking an integrated approach to social media advertising. Still, a major problem for advertisers using paid social…
Google AdWords New Enhanced Campaigns Connect Ads With Multi-Device Consumers
Google today announced an upgrade to AdWords called Enhanced Campaigns that will allow advertisers to target consumers more efficiently with ads based…
Google Product Listing Ad Search Clicks Up 210%, PLA Budgets Grow 600% [Study]
With Google’s transition to a paid shopping model, advertisers responded in Q4 by ramping up their budgets for product listing ads. A…
Is Super Bowl Advertising Money Well Spent?
The Adobe Digital Index analyzes the consumption patterns of sports-related video content across devices and how web traffic is impacted by television…