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2013: Tipping Point for Mobile Ad Monetization
Display ads, localized info, and deals will be critical for successful mobile monetization. Marketers who tailor their ad campaigns based on device…
Are Bing Ads Coming to Facebook?
A Facebook-Bing ads partnership would mean a lot more potential targeting options for Bing Ads advertisers. The ability to use a hybrid…
Analytics Data Not Populating Into AdWords For Some Accounts
Google confirmed that conversions from Google Analytics weren't properly being imported into AdWords. Campaigns that are relying on this data for optimization…
Google Earnings: 2012 Revenue of $50 Billion, Q4 Revenue of $14 Billion, CPCs Fall
Online search giant Google exceeded forecasters' expectations with reported revenues of $14.42 billion for the last quarter of 2012. This is an…
Google: 224 Million ‘Bad Ads’ Disabled in 2012
Once again, the Google AdWords team has reported on its continued efforts to eliminate bad AdWords ads. This year, they've released an…
New Technology Enables One-to-One Mobile Targeting
The mobile device is the single device that follows a person around at all times. Targeting capabilities in the mobile space are…
Why Facebook Ads are Undervalued & How Advertisers Can Take Advantage
Facebook ads are of higher quality than the Google Display Network – and worth a lot more than advertisers are paying. If…
Targeting the Over 65 With PPC
Targeting individuals online who are over age 65 is no easy task, but we’re now entering an area of opportunity with this…
5 Tips to Maximize Your Retargeting Campaigns
As more marketers jump on the bandwagon before learning all of the ins and outs of retargeting, the result is a lot…
Google Offline Conversion API a Blessing and a Curse
Google's DoubleClick division announced the Conversions API to help retailers quickly and automatically track off-line conversions originating from paid ad campaigns. However,…