advertisers.
Only 23% of Brands Are Using Online Video Advertising
A new study from Kantar Media has found that 77 percent of brands are using national TV advertising exclusively.
Twitter Takes Promoted Tweets to Asia With Komli Media
Twitter has stepped-up a gear in its efforts to draw revenue from its growing user base Asia, by securing an exclusive deal…
Top 10 Ways to Stretch Your Advertising Dollars
With the holiday shopping season roaring ahead, you'll be looking to get the most bang out of your marketing buck. From spending…
6 Super Time-Saving Tips to AdWords PPC Management
It’s the busiest time of year. Somewhere in between scoring online deals and 2013 planning, the AdWords account is screaming for attention.…
Advertising on Facebook: Self-Serve Ad Units Explained & Examined
It’s true: Facebook ads just ain’t what they used to be. In case the recent changes have you scratching your head, here…
Online Video Ad Spending Increased 27% in 2012; Projected to Grow Another 47%
A new research report from online video advertising company Adap.tv has found that online video ad spending has rose 27 percent in…
3 Ways To Calculate PPC ROI
You want to know if you’re making money on PPC, but what is the best method to calculate the return on your…
Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features
Many AdWords features come with fabulous advantages that help improve account performance or ease campaign management. But beware: some of these also…
LinkedIn Launches Video Ads
Video ads are coming to LinkedIn. The professional-focused social networking site announced that its LinkedIn Ads platform is now capable of delivering…
Google AdWords Policies Crack Down on the Use of DKI & ‘Buy’ in Ads
We don't yet know how strictly Google will enforce this new policy demanding “meaningful ad text,” but we know Google is proactively…