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Bing Introduces Sitelink Extensions in PPC Ads
Bing has introduced sitelink extensions for ads appearing across the Yahoo Bing Network in the U.S. Sitelink extensions apply to entire campaigns…
Google Launches AdWords Credit Card for UK SMBs, Expands in U.S.
Google has extended the AdWords program that offers advertisers a credit card with rates of 8.99 to 18.99 percent. Now, SMBs in…
Why Quality Score is One of the Least Important AdWords Metrics
Advertisers spend way too much time and energy trying tricks to increase their quality score in the hopes of reducing cost per…
A Very Revealing Look at Paid Facebook Ads
With the use of social media outlets as a trend for personal, business, and other uses, Facebook PPC ads are a noteworthy…
Will ‘Useless’ Clicks Really Cost Mobile Advertisers $6 Billion+ by 2016?
As mobile advertising continues to find its place in the hearts and minds of consumers and advertisers, the question of ROI remains…
Google AdWords Enhanced Sitelinks Rolling Out Globally: How to Set Them Up
Google has announced that enhanced sitelinks for ads, launched in February, are rolling out in all countries where AdWords is available. Learn…
New Competitive Facebook Reporting Tool Available
SEMrush has released a new Facebook PPC reporting tool. They describe the tool as more comprehensive than others on the market that…
Twitter Advertisers Gain Interest-Based Targeting
Twitter has enhanced its paid products for advertisers with a new targeting option that includes more than 350 interests. Brands can now…
How to Make Call to Actions More Effective
CTAs tend to perform differently across verticals –there is not a one-size fits-all approach for selecting the highest performers. Keeping an eye…
Facebook Launches Sponsored Results Search Ads API
Facebook delves deeper into search ads with the wider rollout of their Sponsored ads in search. The ads will appear at the…